The Goal:
Showcase the Jaguar F Pace design, performance, engine and interior technology to increase consideration on YouTubeThe Solution:
- We created multiple custom audience segments to find people who want to hear about the Jaguar F Pace including:
- Luxury Travel
- Food and Culture
- Technology
- Disrupt the competitive set relevant to Porsche and BMW related content
The Outcome:
- 1.7M impressions were delivered across computers, tablets, smart TVs and mobile devices, accounting for 20.6m seconds of viewing time
- Outperformed the 30% average YouTube VTR rate by 75.3% 54.2% VTR generating a 24.0% uplift on initial performance after optimisation
- Luxury travel was the best-performing content category, with its top video achieving a 66.2% VTR
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Topics: youtube, advertising, contextual targeting, case study
