The Issue:
Drive awareness on YouTube & YouTube Shorts in the UK market for Batwheels, target parents of kids aged 4-6 and more specifically Parents with Sky, Virgin and Now TV accounts
The Solution:
We looked at panel data to see which channels Cartoonito parent viewers have affinity with on YouTube. We also focused on videos that had performed well with parents on past Cartoonito campaigns. The keywords focused on term only Sky, Virgin and Now TV account holders would Google
The Outcome:
Relative lift of 21.86% beating Google's benchmark of 20%
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Top performing intent keywords:
- Virgin Media setup
- Sky TV guide
- Now TV recent releases
- Whats on Sky this week
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Top Performing Shorts Keyword
- virgin media
- sky tv deals for existing customers
- sky sports football
Topics: youtube, advertising, contextual targeting
