Precise TV & Newfoundland: inspiring travel with YouTube Shorts

The Issue: 

Newfoundland & Labrador needed to connect and inspire travel to their region from Ontario, Canada.

The Solution:

Utilize user generated content to build an authentic connection with potential travelers.

Target YouTube Shorts ads on relevant content to a geo-targeted audience in key Canadian markets.

The Outcome:

• 4.29% VTR (1.6x higher than the YouTube Shorts benchmark)
• 2,394,214 impressions 

4.6% of viewers "liked" YouTube Shorts content. 

Ads had a combined 4,775 likes on YouTube.