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Precise TV & Newfoundland: inspiring travel with YouTube Shorts

The Issue:

Newfoundland & Labrador needed to connect and inspire travel to their region from Ontario, Canada.

Utilize user generated content to build an authentic connection with potential travelers.

Target YouTube Shorts ads on relevant content to a geo-targeted audience in key Canadian markets.

4.6% of viewers "liked" YouTube Shorts content.

Ads had a combined 4,775 likes on YouTube.

Topics: Travel