Precise TV & Moose Toys: Amplifying Influencer Creative Campaigns to Double Sales Year on Year

The Issue: 

The action figure, Goo Jit Zu, created by Moose Toys, was originally repurposing a 30 second TVC as a YouTube ad. After discussions with their agency, Mint, it was decided there was “more fun to be had with these toys” and “30 seconds just wasn’t going to cut it”.

The Solution:

Goo Jitz Zu recruited some local influencers who were briefed to create 4-minute-long ads with two objectives - tell a fun story and show off how far you can stretch a Goo Jit Zu toy. This was a great example in using native YouTube talent to create a skippable ad. 

Exciting creatives, featuring popular YouTube influencer techniques, such as ‘unboxing’, coupled with Precise TV's contextually targeted TrueView campaign, saw record breaking sales and ad engagement Goo Jit Zu! 

The Outcome:

• Achieving a 575,000 minutes of watch time 
  • 230,000 views and 2.5 minutes of each ad watched on average
• 400% more time spent watching than if they had ran their original 30 second ad
• Sales for the toy grew 100% YoY across the Nordic region

“After talking with Moose Toys it was obvious that partnering with Precise TV to execute a high-performing influencer led ad campaign was the right option”

Rasmus Dige

Owner and COO, Mint Copenhagen