Driving Desire for Maserati: +86% View-Through Rate in Luxury Brand Safe Campaigns

The Goal: 

The Solution:

• High-intent keywords like “Luxury Cars” and “Executives and Investors” were lined up to drive conversions, while aspirational searches such as “Luxury Brands” and “Luxury Lifestyle” were to spark curiosity and build brand desire
  

• We integrated re-marketing and custom intent data into our proprietary video-level Precise TV targeting

The Outcome:

• The overall View-Through Rate (VTR) was 65.16% (+86.17% higher than the benchmark)
  
  
• Top audience segments for both campaigns:
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  • Awareness: Luxury Enthusiasts 71% VTR
  • Performance: Competitors 72% VTR
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• A total of 363,573 unique users were reached, with an average frequency of 2.3 views per user
  

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