Precise TV & Star Stable: increasing game registrations on YouTube & reducing CPA by 40%
Increase volume of desktop game registrations amongst the target audience of females aged between 8 and 18 across USA, UK & DE.
We focused on two main bidding strategies informed by our Contextual Intelligence Platform:
Engaging with people who we had identified to be most interested in the brand by using high View Through Rate (VTR) and
Maximizing cost per acquisition
These strategies were eventually used in tandem after crunching data from the VTR option; examining content that resonated with the audience, understanding what areas were performing particularly well and using Google’s maximum conversion bidding option.
CPA lowered to between 1 USD and 1.2 USD (vs benchmark of between 1.4 USD and 2 USD)
1.09% CTR (increased 7.2x versus the previous benchmark)
We've now scaled the solution across 14 markets for Star Stable's YouTube and TikTok campaigns