The Brief:
Increase volume of desktop game registrations amongst the target audience of females aged between 8 and 18 across USA, UK & DE.
The Solution:
We focused on two main bidding strategies informed by our Contextual Intelligence Platform:
- Engaging with people who we had identified to be most interested in the brand by using high View Through Rate (VTR) and
- Maximizing cost per acquisition
These strategies were eventually used in tandem after crunching data from the VTR option; examining content that resonated with the audience, understanding what areas were performing particularly well and using Google’s maximum conversion bidding option.
The Outcome:
- CPA lowered to between 1 USD and 1.2 USD (vs benchmark of between 1.4 USD and 2 USD)
- 1.09% CTR (increased 7.2x versus the previous benchmark)
We've now scaled the solution across 14 markets for Star Stable's YouTube and TikTok campaigns
Working with agency
7.2x
increase in CTR
40%
CPA Reduction
14
markets
