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Precise TV & Skinny Foods: scaling YouTube into a Top Performing Channel

Skinny Foods sauces

The Brief:

  • Skinny Foods has built its business from performance channels on search and Meta

  • They are always looking to test new channels to potentially scale them over time

  • Our brief was to scale YouTube into a top channel if we could hit a CPA goal of £14

The Solution:

  • Precise TV crafted a strategic, video-level contextual targeting plan to run on fitness, yoga, healthy cooking, active lifestyle and weightlifting
  • We combined our contextual targeting with Precise Engaged Viewers targeting, Precise Intent and lookalike audiences 

  • Our strategy of Precise Intent utilizing competitors keywords such as Huel and My Protein delivered some of the strongest performance

The Outcome:

  • Delivered a 4.5x ROAS for the campaign

  • Increased brand awareness of Skinny Foods for 2.7 million individuals from 31% to 37%. A relative uplift of 19%

  • During this time Skinny Foods secured key retailer partnerships with TK Maxx and Holland and Barrett  




Relative Uplift in Awareness