Precise TV & Skinny Foods: scaling YouTube into a Top Performing Channel

The Brief:

• Skinny Foods has built its business from performance channels on search and Meta
  
  
• They are always looking to test new channels to potentially scale them over time
  
  
• Our brief was to scale YouTube into a top channel if we could hit a CPA goal of £14

The Solution:

• Precise TV crafted a strategic, video-level contextual targeting plan to run on fitness, yoga, healthy cooking, active lifestyle and weightlifting
   
• We combined our contextual targeting with Precise Engaged Viewers targeting, Precise Intent and lookalike audiences 
  
  
• Our strategy of Precise Intent utilizing competitors keywords such as Huel and My Protein delivered some of the strongest performance

The Outcome:

• Delivered a 4.5x ROAS for the campaign
  
  
• Increased brand awareness of Skinny Foods for 2.7 million individuals from 31% to 37%. A relative uplift of 19%
  
  
• During this time Skinny Foods secured key retailer partnerships with TK Maxx and Holland and Barrett