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Precise TV & Pixicade: increasing ad effectiveness by 193%

Pixicade STEM screenshot form PTV YouTube ad

The Brief:

To drive awareness and purchase intent for a Pixicade ( a STEM product) using Precise TV’s ad creative framework suggestions

The Solution:

Precise TV suggested making tweaks to the existing Pixicade ad by moving important facts about the product to the very start of the creative and adding testimonials into the video the was used for a campaign specifically targeting parents and kids. 

The Outcome:

  • Purchase intent lift for original creative = 12.99%
  • Purchase intent lift with new creative = 38.15%
  • Equalling a 193% rise in likelihood of purchasing the product

  • Awareness lift for original creative = 32.85%
  • Awareness lift with new creative = 61.85%
  • Equalling an 88% rise in awareness lift

    “The results Precise TV delivered for Pixicade outperformed our previous media plans from past years.  I would highly recommend any toy brand work with them for kidSAFE+ COPPA Compliant YouTube ads that are guaranteed to have an impact on both brand awareness and retail sales”

    - Josh Amos, Chief Marketing Officer

     

193%

rise in likelihood of purchasing

88%

rise in awareness lift