The Brief
With an internationally recognised, award-winning product, Onyx Coffee was ready to scale up marketing. They wanted to level up YouTube to drive results, reaching a target audience of coffee lovers and foodies, with a focus on growing brand awareness for the brand outside of their core geographic market.
The Solution:
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Precise TV crafted a strategic, video-level contextual targeting plan to run on coffee, fine dining and cooking videos.
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Ran campaigns across YouTube and Connected TV
The Outcome:
- Benchmark group (those who didn’t see the ads): 11.88%
- Those who saw the ads: 21.84%
- Relative lift in awareness of +83.89%
83.89%
relative lift in awareness
