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Precise TV & Cartoon Network: in-app gaming ads boosting TV show viewership

The Issue: 

Cartoon network needed a cohesive marketing message across YouTube and in-app gaming environments. They had run some mini-game ads in the past but felt some of the apps the game indexed for was for the wrong demographic. Precise TV were engaged to ensure in-app gaming ads were in front of the correct demographic to boost viewership of a TV show the game was based on. 

The Solution:

Precise TV gaming platform was built to allow the targeting of games that speficially resonate with certain audiences. 

Whilst parents, Sky TV, Now TV and Virgin Subscribers were targeted with ads on YouTube, gaming apps on mobile and tablet popular with kids aged 6-12  were targeted with a different ad. 

The aim of both campaigns was to drive users to watch Cartoon Network’s Ivandoe on Sky TV, Now TV and Virgin in the UK. 

The Outcome:

  • 597,266 impressions
  • 2.33% CTR
  • Branded engagement time of 5,400 hours (225 days)
    • Animal Rescue Dog Simulator - 7.85% CTR
    • Scary Teacher 3D - 5.86% CTR
    • My Talking Tom 2 - 4.92% CTRTop performing apps achieving:


57.5%

Average VTR

225

Days of branded engagement