The Brief:
To increase sales, CPA and ROI for Breville’s Juicer ranges as part of their ‘Small moments of brilliance’ campaigns in the UK and USA.
The Solution:
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We A/B tested Precise TV Shopping Affinity Data versus Google contextual interest based targeting
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We integrated Amazon shopping affinity data into our proprietary video-level Precise TV targeting
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We ran the campaign for two weeks and measured results in conversions and site visits
The Outcome:
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Achieved 3.3x more sales than the Google targeting
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17% uplift in site sessions vs Google standard keyword targeting
We were able to immediately deliver higher sales, lower CPA and higher ROI compared to standard keyword and audience targeting.
17%
uplift in site sessions
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