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Precise TV & Breville: using shopping affinity data to increase sales volume & improve ROAS

The Brief:

To increase sales, CPA and ROI for Breville’s Juicer ranges as part of their ‘Small moments of brilliance’ campaigns in the UK and USA.

The Solution:

  • We A/B tested Precise TV Shopping Affinity Data versus Google contextual interest based targeting

  • We integrated Amazon shopping affinity data into our proprietary video-level Precise TV targeting

  • We ran the campaign for two weeks and measured results in conversions and site visits

The Outcome:

  • Achieved 3.3x more sales than the Google targeting

  • 17% uplift in site sessions vs Google standard keyword targeting

We were able to immediately deliver higher sales, lower CPA and higher ROI compared to standard keyword and audience targeting. 


uplift in site sessions


more sales