To increase sales, CPA and ROI for Breville’s Juicer ranges as part of their ‘Small moments of brilliance’ campaigns in the UK and USA.
We A/B tested Precise TV Shopping Affinity Data versus Google contextual interest based targeting
We integrated Amazon shopping affinity data into our proprietary video-level Precise TV targeting
We ran the campaign for two weeks and measured results in conversions and site visits
Achieved 3.3x more sales than the Google targeting
17% uplift in site sessions vs Google standard keyword targeting
We were able to immediately deliver higher sales, lower CPA and higher ROI compared to standard keyword and audience targeting.
uplift in site sessions