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Precise TV & Anglian: driving leads with contextual video targeting

The Brief:

To create more leads and increase sales with homeowners between the ages of 45 and 65.

The Solution:

  • Leveraged contextual intelligence to target content about home renovation, home improvement and DIY.

  • Expanding culturally to include hobbies relevant to the target demographic, such as cycling, gardening, traveling and golf.

  • Added an intent-based targeting strategy to reach in-market consumers for doors and windows. 

The Outcome:

  • Cost per lead (CPL) 61.51% lower than the benchmark from their previous best performing PPC activity

  • 61.67% uplift in conversion compared to the control

 

61.51%

lower CPL

61.67%

uplift in conversion