Precise TV & Anglian: driving leads with contextual video targeting

The Brief:

To create more leads and increase sales with homeowners between the ages of 45 and 65.

The Solution:

• Leveraged contextual intelligence to target content about home renovation, home improvement and DIY.

• Expanding culturally to include hobbies relevant to the target demographic, such as cycling, gardening, traveling and golf.

• Added an intent-based targeting strategy to reach in-market consumers for doors and windows. 

The Outcome:

• Cost per lead (CPL) 61.51% lower than the benchmark from their previous best performing PPC activity

• 61.67% uplift in conversion compared to the control