Precise TV & Anglian: driving leads with contextual video targeting
To create more leads and increase sales with homeowners between the ages of 45 and 65.
Leveraged contextual intelligence to target content about home renovation, home improvement and DIY.
Expanding culturally to include hobbies relevant to the target demographic, such as cycling, gardening, traveling and golf.
Added an intent-based targeting strategy to reach in-market consumers for doors and windows.
Cost per lead (CPL) 61.51% lower than the benchmark from their previous best performing PPC activity
61.67% uplift in conversion compared to the control
uplift in conversion