Precise TV & Onyx:  growing awareness through  contextual YouTube solution

The Brief

With an internationally recognised, award-winning product, Onyx Coffee was ready to scale up marketing. They wanted to level up YouTube to drive results, reaching a target audience of coffee lovers and foodies, with a focus on growing brand awareness for the brand outside of their core geographic market.

The Solution:

• Precise TV crafted a strategic, video-level contextual targeting plan to run on coffee, fine dining and cooking videos.

• Ran campaigns across  YouTube and Connected TV

The Outcome:

• Benchmark group (those who didn’t see the ads): 11.88%
• Those who saw the ads: 21.84%
• Relative lift in awareness of +83.89%