Case Studies

Precise TV & Breville: using shopping affinity data to increase sales volume & improve ROAS

Written by Kayleigh Dormedy | Oct 3, 2023 1:22:00 PM

The Brief:

To increase sales, CPA and ROI for Breville’s Juicer ranges as part of their ‘Small moments of brilliance’ campaigns in the UK and USA.

The Solution:

  • We A/B tested Precise TV Shopping Affinity Data versus Google contextual interest based targeting

  • We integrated Amazon shopping affinity data into our proprietary video-level Precise TV targeting

  • We ran the campaign for two weeks and measured results in conversions and site visits

The Outcome:

  • Achieved 3.3x more sales than the Google targeting

  • 17% uplift in site sessions vs Google standard keyword targeting

We were able to immediately deliver higher sales, lower CPA and higher ROI compared to standard keyword and audience targeting. 

17%

uplift in site sessions

3.3x

more sales