The Goal:
We aimed to create a fun, replay-able game for 6-12-year-old boys that brought the excitement of football card trading to life & integrated seamlessly with the "Got, Got, Need" campaign motto.
The Solution:
- The PTV team conceptualised and created an AI-driven game mechanic that mimicked playground card trading. This interactive ad successfully replicated the physical product experience and also promoted the new card range in a fun and engaging manner.
- Precise TV's advanced contextual platform, used it’s AI intelligence and ingested kids/teens panel data, to analyse all apps within the database and their suitability based on how well each app aligned with the campaign's target audience (by both desired age demo and interests)
Sample of the apps the ad appeared on
The Outcome:
The campaign achieved some excellent campaign results showing that the experience resonated with our desired target audience.
- Dwell Time: 94 seconds (34 seconds above benchmark)
- Game Engagement Rate: 46%+
- Replay Rate: 9% (vs 5% benchmark)