Precise TV & ASICS: Using the ‘Story’ of the Product to Educate Viewers

The Issue: 

ASICS  joined forces with Precise TV to drive views and gain full completion rates across ads running in the US, UK, DE, FR and AU. They wanted to target both serious and casual runners. 

The Solution:

he ASICS creative approach utilized a 2 minute 45 second story of the GEL-NIMBUS 25 running shoe from the perspective of designers and scientists; drawing in the customer, allowing them insights into the brand and ending the ad with “Nothing feels better” drove incredibly impressive results

Alongside Precise contextual tech and intent keywords, we targeted both sets of serious and casual runners. Additionally, we used Precise Shopping Affinity to target users based on their YouTube habits and purchase behavior on Amazon or other online retailers.

The Outcome:

• 2 minute 45 second creative with 28.3% full completes
• Total watch time = 78,202 hours (or 3,258 days)
• 52.28% video view rate
• +17.66% relative brand lift for awareness
• +13.22% relative brand lift for consideration

“After the success of this first campaign we have worked with Precise TV on 3 more. The longer format video exploring the ‘story’ of the product provided us with impressive results across all 5 markets”

Devin McGuire, Manager, Global Performance Marketing, 

ASICS