Precise TV & ARTHOUSE: combining YouTube & CTV ad targeting to increase show awareness

The Brief:

To provide a full funnel digital video strategy inclusive of YouTube and CTV to reach an audience interested in theatre, performing arts and tourist activities in New York City.

The Strategy:

We created two specific strategies both focused on video-level targeting. One for the YouTube audience and one for the Connected TV audience.

CTV: focused delivery on 15-second ads towards premium publishers that had specific performing arts and cultural content

YouTube: focused delivery for 30-second ads on Broadway specific content, alongside content related to traveling to NYC and well-known tourist attractions.

We used Precise Intent to target users based on their recent Google search activity, ensuring these were brand safe

The Outcome:

• 49.6% view through rate

• 62.39% interaction rate

• +50% lift in engagement rate

• 100% brand suitable campaign alignment

"Precise TV increased our engagement rate by over 50% on YouTube. Their unique technology ensured we had unparalleled targeting and alleviated all brand safety concerns. 

By combining our CTV and YouTube buy with one partner, Precise TV was able to simplify the process and ensure we delivered an integrated campaign for our client." 

Brandon Stansell , Media Strategist at ARTHOUSE